The World Economic Forum recently published an article explaining how banks can attract the youngest members of the global workforce. Gen Z (born between 1997-2012) is the first generation to grow up with the internet. Younger Millennials had access, but not to the extent of Gen Z who does not recall life before smartphones. The WEF is looking for ways to profit on their trust in digital products.
The article notes a survey by Oliver Wyman Forum that found that Gen Z has confidence in traditional brick-and-mortar branch banks, with 43% indicating the physical locations give them “peace of mind.” Around 72% of adults in that demographic use “neobanks” which are online-only but various apps and updated features that actually do simplify banking for young individuals. The WEF believes merging the two will benefit the generation who will own nothing and be happy.
They speak of how Gen X is more likely than Millennials to begin investing in equities at a young age, but they fail to note that is because no one trusts government investments. As for young investors, bonds and traditional vehicles are simply boring. Their risk tolerance is much higher. We saw the Gamestop phenomenon and the countless people who lost it all while shouting “DIAMOND HANDS” and “HODL” (yes, I have heard the lingo against my will) as they were misled into believing that they had the power to manipulate the markets.
The WEF also discusses how Bitcoin and cryptocurrencies appeal to the younger investor, but that it “does not imply any rejection of traditional sources of money.” Wrong!
“To build lasting relationships with Gen Zers, however, banks need to combine their physical presence with a competitive, exciting digital offering – including in the metaverse, where many members of this generation spend time. Banks must also provide services that satisfy Gen Z’s demand for convenience, choice, value, sustainability and hyper-personalization.”
Do you see where this is going? The WEF believes that Gen Z will be more willing to accept the idea of digital currency. They will market it as “exciting,” using their own word, and simply another modern technological advancement. They know that the next generation does not have the life experience to understand the full scope of what is happening. It would come as no surprise if the globalists began marketing digital currency to a younger audience first, especially before it becomes mandatory.
